Online Reputation Management Statistics

August 22, 2013 by Reputation X Staff

Some online reputation management statistics you can use to improve web reputation. 94% of people do research before buying. When researching online most people start with big search engine like Google, Yahoo or Bing.

Top Three Search Positions Most Important

The top three organic search positions are the most important to control because when you add in advertising above the organic (unpaid) search results, there is only enough room to display the top three search results without the need for the user to scroll down. Most people are lazy (explained below). The graph below shows how this statistic affects the control of the first page as it pertains to controlling internet reputation. In essence, if you control the top three positions, you control a large portion of brand perception.

The top three positions in search are most important

Most People Don’t Scroll Down

How often do you keep looking for something after you’ve found it?¬†Most people don’t even scroll to the bottom of the page, let alone clicking to the next page in search results. From an internet reputation management statistics point of view this means that by controlling the first page of search results you can control the message for about 85% of people searching for you online. As mentioned above, most people don’t scroll down. Information that requires scrolling is considered ‘below the fold’. From a reputation management standpoint, that means that control of the top three search results can enable you to manage the perception of 80% of the people searching for your product or service. The top search result gets the majority of attention. For internet reputation repair and protection it is important to control the top positions not only due to clicks, but because most people don’t scroll down.

Most People Trust Online Reviews

Another interesting internet reputation management statistic is the fact that about 89% of people trust online reviews. ¬†Perhaps even more interesting is that about 72% of people trust online reviews as much as personal recommendations. Online reputation can be manipulated, especially through online reviews. At Reputation X we’ve found that a huge percentage of online reviews are fake. It follows then that many of the reviews most people trust as much as the opinion of another human being may be bogus.

Statistically, Companies with a Good Reputation Do Better

This fact may not shock you, but about 52% of people are more likely to use a company with good online reviews.

Most Think Search Engines are Fair

Most people, about 66%, think search engines like Yahoo, Bing and that other one… oh, right – Google, are fair. From an online reputation perspective we know they are not, but we’re here to help.

At Least 75% of People Are Lazy*

About 75% of people don’t go past page one of search results. In our experience its more like 90%, but you get the point. Perhaps its all the effort of having to click the mouse just one more time. More likely it’s because search engines have seemingly done a good job displaying relevant search results.  
* In our family of four I can vouch that this is probably true.